Rush Wisconsin West Soccer

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Feb, 2020

Rush Wisconsin West Welcomes Director of Coaching

Rush Wisconsin West Welcomes Director of Coaching 

La Crosse, WI (February 12, 2020) - Rush Wisconsin West is excited to announce Dean Alcock has accepted the Director of Coaching role for the club. Alcock joins the coaching staff with a wealth of knowledge and experience. 

“I’m excited to start working with Dean. He is going to have an immediate impact on our players and coaching staff, along with our community as a whole,” Technical Director Nicole Lukic stated. Alcock comes to Rush Wisconsin West from the Rochester, Minnesota area.  Dean holds a USSF National C License, United Soccer Coaches Goalkeeping Level 1 Certificate, United Soccer Coaches High School Coaching Certificate, and a United Soccer Coaches Professional Development Certificate. He also holds a FA Learning Fitness in Football Level 1 Certificate, FA Learning Coaching Children Certificate, and a FA Learning Psychology Certificate.  Dean has coached both boys and girls in Rochester competitive soccer for 16+ years, including elite and premier teams. He has also coached at Mayo High School (14 years) earning 2 Minnesota Assistant Coach Of The Year Awards, and was an Assistant Coach for the Rochester Thunder PDL team for 2 years.

"I am honored and excited to be part of Rush Wisconsin West.  A big thank you to all the coaches, players, and staff that I have worked with so far.   I love the collaborative effort throughout the club and look forward to being a part of its future, Alcock said.  My goal is to help develop and support coaches so they can maximize the potential of each of their players.”

Dean will be overseeing the U4-U8 Recreational Programs, the U9-U15 Advanced Program, as well as development of competitive players and staff.  Please help us officially welcome Dean Alcock to the Rush Wisconsin West family!


Rush Wisconsin West
PO Box 2714 
La Crosse, Wisconsin 54602

Email: [email protected]


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